Local SEO is the practice of optimizing a business’s online presence to appear prominently in search results for a specific local area. Imagine searching for “best coffee shop near me” on your phone; businesses that have optimized for local SEO are the ones you’re more likely to see at the top of those search results. It’s crucial because, for businesses that rely on local customers, like restaurants or dentists, showing up in these local search results can significantly boost foot traffic and sales.
- Local SEO makes your business show up higher on Google search.
- By showing up in local searches, you attract customers who are actively looking for what you offer. This means more people walking in ready to buy.
- Many small businesses haven't yet tapped into the power of local SEO. By doing so, you get a head start, making your business the go-to choice in your area.
- When your business consistently appears in local search results, it's like a virtual stamp of approval. People start to recognize and trust your brand, making them more likely to become loyal customers.
This is a free tool from Google that helps your business show up in local searches and on maps; think of it as your digital storefront where customers can quickly see your hours, reviews, and even photos.
Online reviews act like word-of-mouth recommendations, helping potential customers trust and choose your business over competitors when they read positive feedback from other locals.
By adding content to your website about your local area or events (like a blog post about a town festival or a guide to local landmarks), you can attract more local customers who are searching for what's happening in their community.
This involves getting other local businesses or community websites to mention and link to your site; it's a bit like having neighbors vouch for you online, making search engines more likely to recommend your business to locals.
Here are some statistics we think you should know about the effect SEO has had on websites in the last year.
more sales occur in businesses that invest in Local SEO.
of customers trust a business more if they appear higher in local rankings.
of your local area is more likely to find your website with Local SEO.
higher conversion rates can be expected from Local SEO traffic/leads.
